Ralph Lauren – An Iconic Fashion Brand
When you think of preppy and young, the brand Ralph Lauren comes to mind. The American fashion designer is best known for the immensely popular Polo line of apparel. Along with Polo, Ralph Lauren has designed several other fashion lines branching into accessories, home decor, fragrance, and more. The company was started in 1967 and grew from offering a line of men’s ties to a complete boutique and its solo store in Beverly Hills by 1971. The brand gained popularity as a modern and young style house in the early 1980s.
Today, Ralph Lauren offers men’s as well as women’s clothing lines which include everything from formal wear and casual wear to fragrances. The Ralph Lauren design ethos focus on the American style with the ever popular logo of a pony. The recent iterations of the logo are often shown with or without the polo player on the horse. Ralph Lauren’s foray into fragrances started with a partnership with L’oreal in 1978 that introduced Polo, a scent for men, and Lauren, a scent aimed at women. Moving ahead, the Ralph Lauren house introduced classic scents like Chaps for Men and Tuxedo for Women in 1979. Other popular scents from the company include Safari and Polo Safari. The scent Safari won the Fifi Award for being the Most Successful Women’s Fragrance. To cater to a younger fan base, the brand released Ralph line of perfumes that included Ralph Cool, Ralph Hot, Ralph Rocks, and Ralph Wild.
Today, Ralph Lauren is one of the most recognized brands in the world whether it is apparel or perfumes. The scents from the house of Ralph Lauren continue to delight their fans all over the world. Creating unique scents for both men and women, the line of Ralph Lauren perfumes and colognes is a must have for any perfume enthusiast.
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