One of the most well-known fashion brands in the world, Hugo Boss was established in 1923 in Germany. The Hugo Boss company was instrumental in designing and manufacturing the uniforms and attire for the Wehrmacht officers and soldiers. The company also designed the uniforms for the government branches of Nazi Germany such as the SS. Hugo Ferdinand Boss died in 1948, and the company changed direction under the guidance of his grandsons Uwe and Jochen Holy by designing menswear. The duo changed the face of the company from a German brand to a fashion label that is known all over the world.
Today, Hugo Boss is the home to a range of apparel from clothing and shoes to accessories and fragrances. The first fragrance from Hugo Boss, Boss Number One was launched in 1985. By branching out into perfume and colognes, Hugo Boss carved out its own identity in the fragrance market. The company also released several hit fragrances for women that included Femme by Boss, BOSS Intense, and BOSS Women. For men, the scents like Classic BOSS, BOSS Soul, and Boss In Motion offered earthy and modern fragrances. In order to target a younger demographic, Hugo Boss released a fragrance called Hugo which was sold as a perfume for women and a cologne for men.
The company’s products are available in more than 103 countries, and they have more than 5,000 retail stores where their products are sold. The brand Hugo Boss continues to be a leader in the world of apparel and fragrances that have mystified and amazed fans of the brand for years. Any other fashion brand cannot replicate the sense of youth and charisma found in Hugo Boss fragrances. If you are looking for a fragrance that will become your signature style, choose Hugo Boss.