No other women’s perfume can compete with the oriental as far as its intensity, and the long lasting fragrance is concerned. Oriental perfumes are also renowned to as “amber” fragrances. They stand out from the crowd because of the unique blend of their warmth and sensuality. Their richness is drawn from substances like vanilla, musk, and precious woods like ‘Oud.’
There are also spicier versions whose fragrances are extracted from cinnamon, nutmeg, and/or clove. Today, oriental perfumes have their separate fan base. But did you know which one was the first oriental perfume to have hit the market? It was Shalimar.
Brief history of Shalimar
Shalimar was first created by Mr. Jacques Guerlain in the year 1921. However, later another company had claimed to have already created a fragrance with the same name. As a result, Mr. Guerlain was obliged to rebrand the fragrance under the label “No. 90”. The name prevailed until the legal dispute was settled. In 1925, Shalimar was re-released at the IEMIDA (International Exposition of Modern Industrial and Decorative Arts).
Inspiration behind the birth of Shalimar
The father of oriental perfumes, Jacques Guerlain, had been inspired by MumtazMahal, a Persian woman for whom the Mughal emperor Shah Jahan had built the TajMahal in Agra, and the Shalimar Gardens in Lahore. Shalimar was created when Guerlain had poured ethylvanillin into a bottle consisting of Jicky. It was the first chemical composition of the world’s first oriental perfume.
Design of the Bottle
The bottle of Shalimar was then designed by Raymond Guerlain. Its design was heavily inspired by the Mongolian Stupa art and the basins of eastern gardens. In fact, the Shalimar’s blue bottle topper was extensively inspired by a silverware that was owned by the Guerlain family. The bottle ended up winning the 1925 Decorative Arts Exhibition Award in 1925.
As per the reports published in 2017, Shalimar was the second best selling fragrance produced by Guerlain, as more than 108 bottles are recorded to be sold every hour.